Tag Archive: Globalization Strategy

“Fun Knee Fry Day”- Happy Hour Anyone?

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You may want to think twice before imbibing in some of these beauties… Is this for human consumption? I’d like a can of bottled water please. Interesting flavor… Would you like to start… Continue reading

“Fun Knee Fry Day”

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Just a few letters can make a world of difference!

G11n, I18n, L10n, Translation – Sure you know what these mean? OR Feeling GILTy because you need clarification?

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Many businesses who are in the initial stages of taking their products to new markets get confused by the terms Globalization, Internationalization, Localization and Translation.  Collectively, these terms are referred to as “GILT”,… Continue reading

The power of translation at your fingertips…getting cozy with your community.

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Part 5 – The key to enabling crowd-based translations – site integration Content repurposed courtesy of Lingotek, http://www.lingotek.com So far in this series we’ve talk about why the traditional translation model breaks down… Continue reading

Every “Crowd” has its silver lining…Understanding the advantages of using the Crowd

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Part 4 – Traditional vs. Crowd translations Content repurposed courtesy of Lingotek, http://www.lingotek.com In part 3 we explained the various channels for translating your content. We implied that sometimes your crowd may be… Continue reading

How to translate…Decisions, decisions, decisions….

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Part 3 – Expanding your translation channels and leveraging the crowd Content repurposed courtesy of Lingotek, http://www.lingotek.com In part 2 of this 5-part series we established that all content is not created equal… Continue reading

Product Globalization – Which Market Should I Consider First!

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Recently, I had the opportunity to host a discussion panel regarding Product Globalization at the GoGlobal Event presented by the Washington Technology Industry Association (WITA). At this event, I learned that only around… Continue reading